Chapter+16+Social+Change

Other-directedness- openness to the latest trends and fashions, often expressed by imitating others. Social Change- the transformation of culture and social institutions over time. Modernization- the process of social change begun by industrialization. Division of labor- specialized economic activity.
 * Jessica and her friends like to keep up on the latest fashion trends by shopping and reading fashion magazines.
 * Keecia's family used to be more involved with their culture, but now with the creation of mixed families the importance of her culture has faded.
 * The city that Jessica lives in is very modernized because it contains all of the most modern technology like cars.
 * When Jessica is in Clive's body she works for her parents as a gardener. This shows a division of labor because Jessica has a specialized job that she preforms.

Claims Making- The process of trying to convince the public and public officials of the importance of joining a social movement to address a particular issue. Modernity- Social patterns resulting from industrialization. Social Character- Personality patterns common to members of a particular society. Tradition Directedness- Rigid conformity to time-honored ways of living.
 * Jessica and her friends put up fliers all over town trying to locate the missing earring in hopes of returning Jessica to her body.
 * Jessica and April are both modern teenagers in the sense that they no longer truly work for the things they are given from their families.
 * Jessica, April, Keecia, and Lulu all have common personalities, they all laugh at the same jokes and talk, dress, and act in a similar manner.
 * Carol and Stan have in a sense conformed to early traditions of settlers and the 1900's by having the woman stay home and take care of the family while the man earns the money to provide for the family.